Marketing translation services

A well-crafted and well-thought-out digital strategy is essential, even more so when you want to launch your brand abroad.

In this case, you should consider translating your website as people prefer buying products with descriptions in their mother tongue. As the European Commission market study showed, 42% of consumers have never purchased products and services from websites that do not show results in their mother tongue. This means that without translation you lose nearly half of your potential customers.

Speaking your customers’ language will not only avoid misunderstandings, but will also build trust and loyalty, which in the long run will be reflected in your revenue.

While translating your content, you also need to consider multilingual SEO, since the success of a brand correlates strongly with the frequency that it appears in search engine results.

How can you achieve greater relevance on search pages? With quality copywriting, transcreation as the cornerstone of translation, and of course, focusing on multilingual SEO.

When implemented correctly, all these aspects guarantee better performance of your website’s pages. Website translation is a step that any company seeking international growth must take.

But remember: just translating will never be enough. You must focus on the principles of your marketing strategy and the target market to get your message across effectively and develop a successful multilingual SEO strategy. There are any number of aspects that are characteristic of a given language, such as sentence structure, social and cultural context, and taboo words; that’s why literal translation will never be enough.

These steps, however, can’t be just a one-off. After all, for good SEO, content production must be ongoing. For this reason, copywriting services must come into play, alongside website translation services.

The formula is simple, and the result of this simple and direct investment is a recipe for online success.