Content production and copywriting services are strongly associated with SEO (Search Engine Optimisation). A well-defined copywriting and SEO strategy increases the quality and quantity of traffic that reaches your website and, consequently, the exposure of your brand and your profit.

Search engine optimisation strategies aim to make a brand more visible through organic search. When we are talking about an international brand, Multilingual SEO is more than essential. After all, only through this strategy can a brand have its pages listed in organic searches results in different languages.

Whilst paid advertising, whether on social media or search platforms, needs constant investment to bring in new visitors, the investment in SEO only requires content production through copywrite professionals. This includes content management and transcreation processes to adapt previously created content.

Associating content production with transcreation results in immense benefits to Multilingual SEO, and consequently, to brand visibility. This step is indispensable for any company that wants to expand.

Our team manages content in its day-to-day. Also, it produces content in a variety of languages, whether for digital or traditional channels. Upwords is also able to provide translation and transcreation services for content previously written on the website or any marketing collateral, enabling global visibility for the brand and breaking language barriers.

Having a company capable of producing content in different languages natively means:

• Breaking up the uncanny valley of translation:

Using a native copywriting professional, or applying transcreation to content, ensures there is none of the strangeness that can appear in a text translated word-for-word or written by a non-native person;

• Use of familiar terms:

A native writer and specialist in content production will be able to use terms that are familiar to readers of the content. This makes reading more comfortable and ensures ideal assimilation of information. It also means fewer misunderstandings and a more efficient communication with the reader;

• SEO boost:

By producing quality content regularly, both the company and the brand benefit. Boosting SEO during native content production, brings more organic visits and a focus on the brand that would not be achievable through paid advertising, but also lowers the cost per click of paid online ads.

Alongside content production, Upwords also helps the brand with content management. This will guarantee a better structuring of the content production, and consequently, a stronger Multilingual SEO.